Karina Halim

OBJECTIVE: 

In today's culture, time efficiency is of the essence. Women often find themselves needing to transform themselves from a day look  to a more night, eventful look. With the quick change of make up, they have transformed their look completely. While this pop up experience, creates a building that could be assembled quickly in any location, creating a space from nothing to a standing retail store. Combining both ideas, the concept of beauty transformation becomes the idea behind the design of this store.

 

Using both beauty and transformation as a concept, the pop up retail store is designed to present Sephora's beauty products and services in a transformed setting during the day and night.